The longest Japanese TV commercial... and it's for my favorite anime series

The longest Japanese TV commercial... and it's for my favorite anime series

There's always some reporting on crazy specific – or ridiculous – records in every field where records can be set. Like, you know, the longest time breath held voluntarily underwater (for a male), the longest stand-up comedy show by an individual and, my personal favorite, Tesla's fastest lap time on Nürburgring (for a production EV). Most of the time, breaking records gets easier if you get as specific as you can.

Either way, turns out this week a new record was broken. The longest Japanese TV commercial world record has been overtaken – if it ever existed, that is – and it was taken by nothing else than the Kizumonogatari Koyomi Vamp movie ad, meant to promote the soon to be released movie of the Monogatari series from creator NisiOisin. Koyomi Vamp is the compilation of the three previously released Kizumonogatari movies: Kizumonogatari I: Tekketsu-hen, Kizumonogatari II: Nekketsu-hen, Kizumonogatari III: Reiketsu-hen; edited into just one movie. And that couldn't be better, because that's my favorite anime series. Ever.

If you'd like to know what tickles my anime fancy, the synopsis for the first movie of the three parts compilation, according to MyAnimeList, is the following:

During Koyomi Araragi's second year at Naoetsu Private High School, he has a chance encounter with Tsubasa Hanekawa, the top honor student in his class. When they strike up a conversation, Hanekawa mentions a shocking rumor: a vampire with beautiful blonde hair and freezing cold eyes has been seen lurking around town.

Happy to have made a new friend, Araragi writes off the rumor and goes about the rest of his evening in a carefree manner. However, on his way home, he stumbles across splatters of blood leading down the stairs to the subway. His curiosity pushes him to investigate further, so he follows the gruesome pools into the depths of the station.

When he arrives at the source of the blood, he is terrified by what he sees—the rumored blonde vampire herself, completely dismembered. After she calls for his help, Araragi must make a decision, one which carries the potential to change his life forever.

Without further ado, here's the record breaking (japanese) ad:

Well, while it's indeed a long ad, it hasn't been entered into the Guiness World Record's website. So, official? Not yet, but it exists and it's out there. It may be a matter of time.

So, what do you think? Have you seen a longer TV ad before? Let me know at @scaarg on X (ex-Twitter) as well as on Threads.